Press Release

UK Tote Group and Racing Post announce long-term partnership

Friday 8th November, 2019

The UK Tote Group is delighted to announce a new long-term partnership with the Racing Post.

The partnership will see the Tote work with the Racing Post to support and promote Tote products and services across print and digital platforms.

The partnership will commence with Tote Ten to Follow which will be run in association with the Racing Post for the 2019/20 National Hunt season.  The ever-popular game is back after a five-year hiatus. It will cost £5 to pick a stable and be in with a chance of winning at least £250,000 worth of prizes and the more people play, the bigger the prizes. There will also be a free-to-play version with a £10,000 prize to the winner.

Customers can read the full details about Tote Ten to Follow and register their interest here: https://tote.co.uk/ten-to-follow.

The return of Tote Ten to Follow is the first development announced by the UK Tote Group since the company took full ownership of the Tote last month.

Mark Kemp, UK Tote Group managing director, said: “We are excited to be working with the Racing Post again as we bring back Tote Ten to Follow in a modern digital format with the new Tote brand. The extensive reach and depth of coverage in the Racing Post will ensure racing fans have all the information they need to pick their stables over the next few weeks. We have guaranteed a minimum of £250,000 in prizes and look forward to being able to share further details, including the eagerly awaited opening and closing dates for Tote Ten to Follow stables picks, in the coming days.

“We are also delighted to be working with the Racing Post team, to support increasing the long-term visibility and relevance of the new Tote as we develop the product and proposition for racing and betting fans in the months and years ahead.”

Speaking about the partnership, Racing Post commercial director Sam Houlding said: “We’re delighted to be working with the UK Tote Group as they enter into a new era. The Tote proposition has always been popular with our audience. We look forward to providing our long-term support to all of the exciting developments planned by the Tote, starting with the launch of the revamped Tote Ten to Follow in association with Racing Post. We expect the game will be as popular as ever, particularly given its modernisation to the digital age. Racing fans will no doubt be absolutely delighted to see it back.

Houlding continued: “We’re very excited about the whole partnership. Both businesses have racing at their core, our products and services are a perfect fit and we look forward to the benefits the partnership will bring to all Tote bettors.”

For more information about Tote Ten to Follow please visit: https://tote.co.uk/ten-to-follow

For more information about the UK Tote Group please visit www.uktotegroup.com and follow us @UKToteGroup.

ENDS.

For further information, please contact:

Susannah Gill
Communications and Corporate Affairs Director
UK Tote Group
susannah.gill@uktotegroup.com
07751 870 929

Notes to Editors

About UK TOTE GROUP

UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator.

The Tote has been a core part of British horseracing since 1928 when it was established by Parliament under Winston Churchill as Chancellor of the Exchequer, to provide the public with a safe way to bet and vital funding for the sport.

UK Tote Group is committed to fulfilling Churchill’s founding mission through a revitalised Tote which provides better value and an improved experience to customers, as well as increased funding to British horseracing. 

The 90-year-old British company is backed by racehorse owners and breeders from around the world and has an exclusive partnership with 55 British racecourses to provide pool betting services to the six million people who attend race meetings in Great Britain every year.

The Tote employs 90 people who are based in the Tote’s main office in Wigan and a satellite office in London.