Responsibility. Together.
Putting responsibility at the heart of everything we do
As the stewards of the Tote, we are putting responsibility at the heart of everything we do.
This means we focus on three key areas:
· Safer betting for our customers
· Supporting horseracing
· Contributing to the success of the UK
We are on an exciting journey to turn the Tote into a British success story with responsibility at the core.
As we do this, we will always be listening to our customers and seeking advice from expert partners, and others who can help ensure the Tote is a sustainable and responsible modern betting company.
“As the stewards of the Tote, we are putting responsibility at the heart of everything we do. ”
Safer Betting for our customers
We are committed to safer betting for our customers.
Whilst gambling is an enjoyable leisure activity for most customers, we recognise our responsibility to ensure everyone gambles responsibly.
Therefore, we offer a range of advice and account options that allows our customers to stay in control of the time and money they spend gambling. Through dialogue with stakeholders and learning from independent research, as well as with customers, policymakers, and technologists, we are developing and constantly improving the Tote’s commitment to safer betting.
In April 2024 we achieved Gamcare’s Safer Gambling Standard Accreditation - Certification Advanced Level 3 meaning the Tote meets its regulatory requirements to a high standard.
For further information please visit our Safer Gambling Page.
Supporting Horseracing
The Tote has a unique connection with horseracing and the sport will always remain our priority.
We pay the Horserace Betting Levy and in addition, via our commercial agreement with racecourses, we are investing £50 million into British racing over our first seven years of ownership of the Tote.
The Tote is also helping British and Irish racing generate significant new funds for the sport via World Pool.
For further information on World Pool and how the Tote supports horseracing please visit here.
We are constantly engaging with the horseracing industry about how we can be the best possible partner to the sport we love.
Contributing to the success of the UK
We are proud to employ 200 people based in our HQ in Wigan and a London office. We aim to increase employment opportunities in the Wigan area by recruiting local talent.
Since acquiring the Tote we have invested hundreds of millions in our people and technology as we work to ensure the Tote is rejuvenated for the modern era.
We are expanding our international relationships with other pool betting partners, and working with the UK Government to showcase and help further the contribution pool betting is making to horseracing in the UK and internationally.
As a responsible employer, we ensure all our employees are paid the real Living Wage along with a wide range of benefits for being part of the Tote Team. For full information on working for the Tote please visit our Careers Page.