Press Release

HRI Board approve significant alliance between Tote Ireland and UK Tote Group

• Seven-year alliance agreed between Irish and UK Totes

• Increase in liquidity in Irish racing pools

• Joint-service agreement brings UK Tote Group’s expertise to Tote Ireland
  off-course product

• Ensures continuity of Tote on-course service to Irish racecourses

• Joint international distribution and promotion of Tote betting on Irish
  and British racing

Tuesday 28th April 2020

A meeting of the Board of Horse Racing Ireland (HRI) yesterday (27th April) approved a new strategic alliance between Tote Ireland and the UK Tote Group.

The decision follows extensive negotiations between Horse Racing Ireland, Tote Ireland and the UK Tote Group over several months, and has led to a seven-year alliance between the Tote operators in Ireland and Great Britain being approved by the HRI Board.

From 1st January 2021, pools in Irish racing will benefit from significantly increased liquidity and the alliance will ensure that Tote Ireland continues as a sustainable, self-funding business returning its profits to Irish racing.

Nicky Hartery, Chairman of Horse Racing Ireland, said: “The alignment of Tote Ireland with the UK Tote Group provides a sustainable long-term foundation and secures a modern and progressive future for one of the most traditional and valued elements of Irish racing.

“This alliance will produce a new offering that will be attractive to international operators and will maximise turnover on Irish racing through new and existing business channels. On behalf of the Board of Horse Racing Ireland, I want to thank the management teams at HRI, Tote Ireland and the UK Tote Group for their expertise and diligence in making this happen.”

Under the alliance, from January 2021 UK Tote Group will operate Tote Ireland’s off-course business, allowing Tote Ireland to build a stronger and more agile on-course presence in Ireland.

Brian Kavanagh, Chief Executive of Horse Racing Ireland, said: “Tote Ireland has always enjoyed a strong relationship with the racecourses in Ireland and has been a keen supporter and sponsor, as well as a trusted betting service for Irish racegoers for generations.

“However, punters’ habits have changed and that has led to a steady decline in the on-course turnover of Tote Ireland, a situation exacerbated this year through the loss of major festival meetings as a result of Covid-19. This has  greatly impacted the ability of Tote Ireland to develop the products necessary to compete in the digital off-course arena and one of the crucial attractions of this alliance is that it will allow Tote Ireland to develop a joint offering  with the UK Tote Group which will be highly attractive to international markets.

“This will greatly increase liquidity in Irish racing markets, increase the choice available to punters and allow Tote Ireland to maintain its vital role in Irish racing.”

Alex Frost, Chief Executive of the UK Tote Group, said: “We are delighted to be announcing this alliance with Tote Ireland. Both organisations are woven into the fabric of racing and bring local and international Tote pool betting together across 85 racecourses in Ireland and Great Britain, and nearly 2,000 race meetings a year.

“We will work with the Tote Ireland team to bring innovation and creative thinking to how pool betting is presented to racing fans, both on-course and through off-course digital channels. We have already made great strides since acquiring the UK Tote six months ago, including the launch of a new website, the return of Tote Ten to Follow and growth in significant international partnerships. There remains much work to do but together we have great people with the necessary skills, resources and determination to ensure both Tote Ireland and the UK Tote have a bright future.

“I would like to sincerely thank Nicky Hartery, Brian Kavanagh, Ross Kierans and all involved in making this alliance possible and very much look forward to working together, alongside our international pool betting counterparts in other racing jurisdictions.”

ENDS.

For further information, please contact:

Susannah Gill
Communications and Corporate Affairs Director
UK Tote Group
susannah.gill@uktotegroup.com
07751 870 929

Notes to Editors

About UK TOTE GROUP

UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator.

The Tote has been a core part of British horseracing since 1928 when it was established by Parliament under Winston Churchill as Chancellor of the Exchequer, to provide the public with a safe way to bet and vital funding for the sport.

UK Tote Group is committed to fulfilling Churchill’s founding mission through a revitalised Tote which provides better value and an improved experience to customers, as well as increased funding to British horseracing. 

The 90-year-old British company is backed by racehorse owners and breeders from around the world and has an exclusive partnership with British racecourses to provide pool betting services to the six million people who attend race meetings in Great Britain every year.

The Tote employs 90 people who are based in the Tote’s main office in Wigan and a satellite office in London.

For more information about the UK Tote Group please visit www.uktotegroup.com and follow us @UKToteGroup and @ToteRacing.