Press Release
BetMakers renews Global Tote partnership with UK Tote Group
BetMakers renews Global Tote partnership with UK Tote Group
Monday 17th March 2025
BetMakers Technology Group Limited (ASX:BET) (Company or BetMakers) subsidiaries, Global Tote US LLC and, Racing Technology Ireland Ltd (Global Tote) have entered into an agreement with UK Tote Group, the operator of the Tote, the UK and Ireland’s leading tote pool (UK Tote Agreement).
Under the terms of the UK Tote Agreement, which is a renewal of existing arrangements, BetMakers Quantum software will be the core pools wagering platform for the Tote’s operations across British and Irish racecourses while also managing the technical aspect of any inbound comingling to these pools, including World Pool events with a host of global partners.
Phill Jones, Chief Product and Technology Officer at the UK Tote Group, said: “BetMakers are excellent partner for the UK Tote, and we are excited to be renewing our partnership until 2029. The Quantum solution provided by BetMakers plays a critical role in how we host and deliver racing pools wagering across 85 racecourses in the UK and Ireland, both on course and via our Mobile Apps and Website. BetMakers digital expertise, commitment to continued innovation to support pools growth, alongside investment from the UK Tote, ensures we will continue to evolve the pool betting experience for customers in the UK and Ireland and partners around the world.”
Jake Henson, Chief Executive of BetMakers Technology Group, said: “BetMakers is delighted to be renewing our partnership with the UK Tote which is both an iconic brand and a key player in pool betting around the world. Central to this position has been the development of many key World Pool events which BetMakers and Global Tote proudly play an integral role in facilitating. Our team looks forward to working with the UK Tote Group to grow the reach of UK and Irish racing into new markets while enhancing the wagering experiences of existing partners. By leveraging the BetMakers network of global regulated racing partners we will deliver new liquidity to domestic pools and drive strong returns to racing.
ENDS.
For further information, please contact:
Susannah Gill
Communications and Corporate Affairs Director
UK Tote Group
susannah.gill@uktotegroup.com
+44 (0)7751 870 929
Notes to editors
About UK TOTE GROUP
The UK Tote Group is the proud owner and steward of the Tote, the UK’s leading pool betting operator since 1928.
UK Tote Group investors are passionate about horseracing. They include owners and the Racehorse Owners Association, breeders and individuals based in the UK and globally.
The Tote is working with everyone in horseracing in the UK, Ireland and globally to revitalise and grow pool betting to ensure it is part of a sustainable and successful future for the sport.
The Tote is the pool partner to all 85 British and Irish racecourses, and the UK Tote Group is proud to be able to work with them, along with media rights and bookmaker partners to bring innovations and improvements to all of its customer channels, including those within its digital business, through the Tote website (tote.co.uk/tote.ie) and the Tote App.
The Tote is a founding member of the World Tote Association and plays an active role in encouraging collaboration between pool betting operators around the globe. Central to this international collaboration is World Pool which is creating huge pools for racing fans from around the globe to bet into and providing substantial new funding for horseracing.
The Tote employs 200 people who are based in the Tote’s main office in Wigan and its satellite office in London.
For more information, please visit www.uktotegroup.com and www.tote.co.uk and follow us @UKToteGroup and @ToteRacing.